What are the myths concerning digital / online strategy, and how are they affecting our ability to innovate? I picked out seven of them as…
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It’s always good to have a recommended read at hand. Having this question (recommended reads) asked regularly I’ve updated my list and wanted to present…
Why should we trust a media brand more than a “regular” consumer brand? When introducing the idea of media collaborating with brands in creating valuable…
Read the PostAre media brands more trustworthy than “regular” brands?
Technology itself is just a black box and can exist as something uninteresting and unused for years . But it is the articulation of that…
As has been said many times before: Our language limits our perspective and our ideas, by framing our conversations and discussions. And we are, as…
The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as…
The third and final part of an article on creativity, design and identity was published last week on popsop.com. This last installment discusses the amount…
Read the PostDesigning Identities part 3: Insight and process
I’m not a big fan of the term Social Media . It might be that it translates poorly into Norwegian, the fact that it sounds…
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
Read the PostThe third installment: From destination to integration
If creativity and design is the process of exploring and articulating the product, then what is the product? This is the second installment from a…
Read the PostDesigning Identities part 2 – the communication pyramid
In research just made public by one of the major banks in Norway, businesses where asked why they were investing in an online presence. The…
Creativity implies creating new stuff by combining two or more existing ideas . But, ‘creativity’ is a generic term . It is abstract and has…
The third installment of the thought leader compilation Age of Conversation is here. This year 171 authors have contributed their ideas on topics wherein “social”…
In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…
I used to hate these things; thinking that it turned the Internet into a generic reading platform (as opposed to a marketing platform), but now…
If an identity is to create value through identifiable and differentiating qualities, it can’t be designed through employment in the latter stages of a standardized…
The iPad might be an impressive piece of technical hardware, but it’s just a box . Innovating for boxes, instead of people, will just help…
Design for interactive platforms has devolved inside a form of vacuum, and positioned itself outside of every other design discipline. Which is weird, as its…
This post is the last of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
This post is the second of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
Read the PostDesign and identity part 2: Visual and experiential language
This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
How do we get new ideas? By hammering down on old insight, trying to figure out a new way of looking at it? Or going…
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt.…
Is media in the wrong business? Looking at business model imperatives it seems that it is… In the excellent book Business Model Generation, by Alexander…
I’ve been spending my last evenings trying to articulate an article on the Mobile abilities map commissioned by Mediacoms Blink magazine. Thought I’d share one…
Thought I’d share some of the ideas that’s been inspiring me the last couple of days . I’ve added some context to each quote so…
In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are…
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
Studying referring site traffic to some of our online campaigns from 2007 to 2009 a very interesting shift not only seems to be emerging, but…
Malcolm Gladwell can be quoted saying, “When you take the unconscious seriously you undermine virtually all quantitative market research and its focus.” In a similar…
Read the PostMeasuring the quality of a visitor rather then quantity
If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…