April 24 /

Keep up-to-date on recommended articles and thinking by following my magazines on Flipboard.

Read the PostFlipboard

April 22 /

Customers are becoming an increasingly important strategic asset for companies (1). This complicates things; because managerial theory and practice have told companies for decades to keep…

Read the PostThe Customer Is The Strategy

April 22 /

New technology invites companies to create, accommodate and capitalize on changes in customer behavior – through new revenue streams or increased customer life time value.…

Read the PostBreaking The Rules

April 22 /

Digitizing every customer interaction introduces troves of sparkling new opportunties for companies. Don’t just carbon copy the old customer relationship thinking – go to town…

Read the PostLoyalty Is The Product

April 22 /
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How do we approach customer thinking in a programmed world? Where the customer experience is controlled by computers, data and signals of 1’s and 0’s?…

Read the PostThe Customer As A Signal

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Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and…

Read the PostThe Customer Gap

March 31 /

There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are…

Read the PostCustomer Strategy

February 24 /

The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea. – Shoshana Zuboff,…

Read the PostCustomer Centricity

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By downplaying technology’s role in shaping businesses and industries, companies make themselves vulnerable to emerging threats. In this article I try to combine the nature…

Read the PostDisruption and imagination

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What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon…

Read the PostIgnite us

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