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By: Gotowe! Seven Actionable Marketing Trends « Brzytwą po oczach

Gotowe! Seven Actionable Marketing Trends « Brzytwą po oczach — Mon, 18 Jan 2010 12:44:43 +0000

[...] Helge Tennø opublikował swoją następną prezentację. To ta, którą robił wspólnie z nami – swoimi [...]

By: Is Advertising Enough To Build A Brand? at Piaras Kelly PR - Public Relations in Ireland

Fri, 28 Nov 2008 07:56:12 +0000

[...] Tom Himpe has an interesting presentation (which Paul has also since spotted in a followup post) highlighting the ‘evolution within marketing from message-centric (trying to flog average products & services through flashy and entertaining messages) to product-centric (trying to actually improve products & services, and make them more remarkable, interesting, beautiful or valuable)’ (Hattip to Helge Tennø.) [...]

By: The New Brand Landcaspe

The New Brand Landcaspe — Fri, 21 Nov 2008 11:20:48 +0000

[...] foi criada pelo planner norueguês Helge Tennø, que é da agência Screenplay, e que postou em seu blog há poucos dias atrás (blog esse que tem [...]

By: iPhone, Apps And The Mobile Web at Piaras Kelly PR - Public Relations in Ireland

iPhone, Apps And The Mobile Web at Piaras Kelly PR - Public Relations in Ireland — Mon, 25 Aug 2008 07:22:36 +0000

[...] Helge Tennø taps into the underlying reasons why iPhone apps are so engaging: People give their attention to the mobile in small moments of boredom. They are trying/hoping to fill a void with something of value. Mobile ads in this context can be mind fodder, something to spend time with for short moment. But that doesn’t mean advertising should stop there. We should strive to create worthwhile value, stuff you subscribe to, context for the brand – real value. [...]