Augmented Reality is, as with everything else, already here. An ad for the MINI Convertible 09, on the back of the Auto Bild magazine, demonstrates the opportunities. Found on the Augmented Reality Blog, for everyone interested in AR – this is a blog to watch.

Personally I do agree with others who present the opportunities with AR as far outgrowing the example show above. Combine it with a mobile, camera, GPS and a compass and it gets even grander:

But it’s all brand and category related, and I can definitely see the “Mini” application implemented in a range of environments and contexts where it will prove for great edutainment and “commutainment” and most definitely value for customers.

(Commutainment = communication+entertainment, Microsoft Terminology I just learned :o)

For a lot of brands, from cars, to travel, to FMCG, the Mini should be inspiring in and of itself: