Comments on: Awareness Means Nothing

By: Youth and Pipeline Marketing 11 Feb 09 | mobileYouth - youth marketing mobile culture research

Wed, 11 Feb 2009 12:32:47 +0000

[...] Facts) * Pepsi Promotion Plasters Times Square With New Logo (Adrants) * Awareness Means Nothing (180360720) * Brands, social, clutter and the sundae (Seth’s Blog) * Inventory Up & Costs Down–Are [...]

By: Attention and Youth 02 Feb 09 | mobileYouth - youth marketing mobile culture research

Mon, 02 Feb 2009 10:09:50 +0000

[...] Dosh) * Pepsi Promotion Plasters Times Square With New Logo (Adrants) * Awareness Means Nothing (180360720) * Please Stop This Pop-Up Store Nonsense (PSFK) * PART 1: 50 Youth Marketing Trends for 2009 [...]

By: Talks Social but Walks Industrial - why most youth marketing fails | mobileYouth - youth marketing mobile culture research

Wed, 28 Jan 2009 12:34:16 +0000

[...] energy as a lifestyle, Pepsi insists on plastering Times Square with a bandwaggon statement. Industrial brands think Awareness, Social think relevance. The Second Life brand graveyard and the poor results in mobile operator [...]

By: 10 Articles on Old Marketing 21 Jan 09 | mobileYouth - youth marketing mobile culture research

Wed, 21 Jan 2009 15:32:29 +0000

[...] * Pepsi Promotion Plasters Times Square With New Logo (Adrants) * Awareness Means Nothing (180360720) * Brands, social, clutter and the sundae (Seth’sBlog) * Inventory Up & Costs Down–Are [...]

By: Make the Internet a Better Place | Are You Wasting Your Relationships?

Make the Internet a Better Place | Are You Wasting Your Relationships? — Thu, 08 Jan 2009 16:40:57 +0000

[...] This morning I discovered these two pearls of wisdom: “Inspiration may get us started, but it never keeps us going. And that’s where motivation works.” …It’s a fantastically interesting way to think about what’s wrong with advertising today, constantly trying to inspire the consumer to buy in fleeting forms, without doing the generally harder and more difficult to measure work of consistently motivating a person to purchase. – Paul McEnany Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. …getting someone’s attention is extremely expensive if you don’t use it to create recurrence. – Helge Tennø [...]

By: Rob @ Cynic

Rob @ Cynic — Wed, 31 Dec 2008 23:50:27 +0000

Well it worked for New York so I’ll take it as a compliment ;)

By: Wednesday Round Up #44 « Neuroanthropology

Wednesday Round Up #44 « Neuroanthropology — Wed, 31 Dec 2008 12:31:02 +0000

[...] Stuff Together, Awareness Means Nothing The 50 youth marketing trends 2009 – shock and awe rather than [...]

By: helgetenno

helgetenno — Wed, 31 Dec 2008 08:05:47 +0000

Hi Rob, thanks for posting. I appreciated your contribution so much I had to let both duplicates appear.

By: Rob @ Cynic

Rob @ Cynic — Wed, 31 Dec 2008 01:18:30 +0000

I have no idea why my comment appeared twice … apologies … but if you don’t mind, this post about research/awareness may be of interest and if it’s not, just delete it.

http://robcampbell.wordpress.com/2008/06/27/is-research-as-deluded-as-advertising/

By: Rob @ Cynic

Rob @ Cynic — Wed, 31 Dec 2008 01:17:35 +0000

Awareness was a metric created by marketing and adland to ensure they could maintain their indulgent approach to communication rather than focus on their ultimate goal which is to ultimately ‘sell stuff’ …

I always say to clients if they want ‘awarenes’, I’ll run down the street naked screwing a frozen turkey with their brand drawn on my back …

Funnily enough, no one has taken me up on the offer, but that could have more to do with how I look naked than the fact they appreciate awareness would have no direct benefit to their business, quite the opposite if they were to adopt my suggestion.

By: Rob @ Cynic

Rob @ Cynic — Wed, 31 Dec 2008 01:17:35 +0000

I always say to clients if they want ‘awarenes’, I’ll run down the street naked screwing a frozen turkey with their brand drawn on my back …