future media

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A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…

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March 7, 2010 1

Thinking outside / igniting the real world component

1:1 / Activity Based Advertising / Activity Centered Design / advertising / Collaborative Creativity / Content Marketing / Context / Event / Everyday life / Future / Gaming / Herd / Interaction design / Interactive Advertising / Just a thought / Marketing / Media / Mobile / New Digital / Online Advertising / Online TV / Participation / Post Digital / Social Graph / Social Marketing / Social networking / TV Advertising

Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC, online, and even the TV event itself. In a recent study by Kaiser on the trends of American youth, shared by JWT on their Intelligence blog, there are numbers stating…

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January 24, 2010 1

Expanded version of Seven actionable marketing trends

1:1 / 2009 / Activity Based Advertising / Activity Centered Design / advertising / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Gaming / Herd / IA / Identity / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins

After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including some references and quotes from the insights behind them. Unfortunately it has taken me some time to put this together, and I do…

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January 17, 2010 7

Imagine something remarkable

1:1 / 2009 / Activity Based Advertising / Activity Centered Design / advertising / Brand / Branded Utility / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Herd / Identity / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Presentation

A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of days back a quite popular and knowledgeable blog wrote, as a small part of their quite smart overview on social media, that some brands don’t belong in it. I do…

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November 24, 2009 4

Online advertising is changing because the media business model is changing

2009 / Activity Based Advertising / advertising / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Publishing / Search / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins

Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…

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November 15, 2009 11

Mobile Abilities Map Presentation

1:1 / 2009 / Activity Based Advertising / advertising / Analytics / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Data Vizualisation / Design / Emotion / Event / Everyday life / Future / Gaming / Herd / Identity / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Presentation / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins / Trend / Value Providers / Viral marketing / Widget / Word of Mouth

Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform. Since the Mobile Abilities Map pdf, published two weeks ago, has received a great…

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October 25, 2009 7

Stop buying customers

1:1 / 2009 / Activity Based Advertising / advertising / Brand / Branded Utility / Collaborative Creativity / Content Marketing / Context / Design / Everyday life / Future / Innovation / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Trend

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is something wrong with that mindset. In fact, with the uncertainty of the future of media, everything might be wrong with that mindset. Display advertising might still be around at the…

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October 15, 2009 4

2×2 on availability

Activity Based Advertising / advertising / Branded Utility / Content Marketing / Context / Everyday life / Future / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / The Internet of Thins / Uncategorized

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced into one because the company finds it sufficient to only make their stuff available in one place. 2. Then the bigger thing: The missing link between something being a tool…

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October 4, 2009 0

This is not the time for Big Lazy Brands

1:1 / 2009 / Activity Based Advertising / advertising / Brand / Branded Utility / Collaborative Creativity / Content Marketing / Context / Design / Emotion / Everyday life / Future / Gaming / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Presentation / Word of Mouth

What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day Life? The five ideas / suggestions presented are the following: 1. Marketing online has to impact how people feel about the brand. (it’s about ideas, not technology). 2. Build direct…

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September 7, 2009 2