This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the coming two to three years: Which is how identity and design transforms as the artificial barriers of technology disappears and people change their behaviors. And how this affects the natural,…
Communication & business
future media
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A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt. So we try to find and design solutions inside people’s existing behavioral pattern. But this limits our ability to create better value in our relationships with our participants. Behavioral psychologist…
Thinking outside / igniting the real world component
1:1 / Activity Based Advertising / Activity Centered Design / advertising / Collaborative Creativity / Content Marketing / Context / Event / Everyday life / Future / Gaming / Herd / Interaction design / Interactive Advertising / Just a thought / Marketing / Media / Mobile / New Digital / Online Advertising / Online TV / Participation / Post Digital / Social Graph / Social Marketing / Social networking / TV Advertising
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC, online, and even the TV event itself. In a recent study by Kaiser on the trends of American youth, shared by JWT on their Intelligence blog, there are numbers stating…
Expanded version of Seven actionable marketing trends
1:1 / 2009 / Activity Based Advertising / Activity Centered Design / advertising / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Gaming / Herd / IA / Identity / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including some references and quotes from the insights behind them. Unfortunately it has taken me some time to put this together, and I do…
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the wounds created by having the wrong focus in the first place? Behavioral Psychologist Donald Norman has been quoted saying: “Each time a new technology comes along, new designers make the…
Imagine something remarkable
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A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of days back a quite popular and knowledgeable blog wrote, as a small part of their quite smart overview on social media, that some brands don’t belong in it. I do…
Post Digital Marketing 2009
2009 / Activity Based Advertising / Activity Centered Design / advertising / Anthropology / Augmented Reality / Branded Utility / Business / Collaborative Creativity / Content Marketing / Copy / Data Vizualisation / Design / Emotion / Event / Everyday life / Future / Herd / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Social Graph / The Internet of Thins / Word of Mouth / Youth
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. I have tried to be a part of some of these discussions online, and have as a result of other peoples shared and collective wisdom published a…
As long as the standards for measuring value belongs the old Attention Web mindset, the ability to prove new value and need for new strategies will become increasingly difficult. Fortunately the solutions are right under our noses. Explanation of Attention Web and Everyday Life mindset. In this presentation, held at the INMA conference Wednesday, I…
How can we to effectively help companies and organizations enter a new digital mindset when the ways of measuring effect still relies on tools “invented” in the sixties. (Or so?) Where effect is measured AFTER an event has occurred when all authentic value has disappeared. We are left to rely blindly on people’s shoddy memory….