What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon on the 20th of February 2013.
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration is not merely about offering services where people are, it’s about implementing connected technology within our everyday objects, or designing new objects based on the new opportunities and additional meaning…
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all about destinations, to integration into every aspect of business: Find the presentation below or at slideshare.net/helgetenno. As always find the individual slides under CC-license here: flickr.com/everythingnewisdangerous I’ve included the part…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC, online, and even the TV event itself. In a recent study by Kaiser on the trends of American youth, shared by JWT on their Intelligence blog, there are numbers stating…
Does advertising need to restate its role in the marketing communications industry? And what is the role of strategy, or planning, in this process? By request, and in response to the brilliant Spur series by Redscout, hosted by PSFK, I have added my thoughts on the future of planning. My point being that advertising is…
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including some references and quotes from the insights behind them. Unfortunately it has taken me some time to put this together, and I do…
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the wounds created by having the wrong focus in the first place? Behavioral Psychologist Donald Norman has been quoted saying: “Each time a new technology comes along, new designers make the…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of days back a quite popular and knowledgeable blog wrote, as a small part of their quite smart overview on social media, that some brands don’t belong in it. I do…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…
