Commercial Collaborations; Tools Things and Toys

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Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′. For anyone certain that the Nike+ case isn’t relevant to smaller, non-global brands. These 23 minutes will hopefully change your mind, as Michael discloses a lot of the thoughts and ideas that in the end…

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February 4, 2009 2

A Patchwork of Personal Situated Software

1:1 / advertising / Anthropology / Blog / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Design / Future / Herd / Incentives / Innovation / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Search / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins / Trend / Widget / Word of Mouth

According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork of situated software solving people’s personal and local desires. Matt Jones spread the concept of Mobile being all about Place, and place is where culture meets location. The future mobile…

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February 1, 2009 4