This is a video of my talk Who &%$# reads text at the 23Video launch event here in Oslo, Norway. I’m trying to make the case that we are using to few of the tools at our disposal when trying to motivate people online. And as communication outside the computer can take on many forms…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC, online, and even the TV event itself. In a recent study by Kaiser on the trends of American youth, shared by JWT on their Intelligence blog, there are numbers stating…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform. Since the Mobile Abilities Map pdf, published two weeks ago, has received a great…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product – and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day Life? The five ideas / suggestions presented are the following: 1. Marketing online has to impact how people feel about the brand. (it’s about ideas, not technology). 2. Build direct…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of people gather around at the same moment in time, creating an experience where interaction, collaboration and synchronous action can occur. Putting media into this context, where we create cross-platform experiences…
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code. In this talk he explores some ideas on “the new livingroom”, where TV and online participation converge into a new experience, where viewers and participants reconnect. In the talk, which Kevin is…
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing companies from connecting directly with their participants, will become problematic. All that is true for the old Attention Web, but the whole problem seems to be turned into an opportunity…
