future media

1:1 / Activity Based Advertising / Activity Centered Design / advertising / Brand / Branded Utility / Business / Content Marketing / Context / Design / Emotion / Event / Everyday life / Future / Herd / Identity / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Media / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Presentation / Publishing / Research / Search / Social Graph / Social Marketing / Social networking / Trend

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…

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March 7, 2010 1

Online advertising is changing because the media business model is changing

2009 / Activity Based Advertising / advertising / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Publishing / Search / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins

Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…

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November 15, 2009 11

Nobody asks for new stuff

Just a thought / Marketing / Search

Attending a presentation on Bing before the summer, I was quite pleased with the abilities and ideas put into this project set aside the fact that it really doesn’t present anything new. Microsoft seems to have found the perfect argument for this: “People didn’t ask for a new search engine?” Now, people didn’t ask for…

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July 31, 2009 0

Success Metrics

advertising / Blog / Brand / Branded Utility / Collaborative Creativity / Content Marketing / Design / Future / Herd / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Presentation / Research / Search / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to the till, or exploring social media to recruit participants, recognizing that value is much more than the final “sale” is important. This might seem over evident, but in my experience,…

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February 8, 2009 4

Conducting Collaborative Creativity

2009 / advertising / Architecture / Art / Audio / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Design / Emotion / Event / Future / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Presentation / Research / Search / Social Graph / Social Marketing / Social networking / Statistics / Storytelling / The Internet of Thins / Trend / Viral marketing / Widget / Word of Mouth

Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the Picnic Conference 08′ in Amsterdam. Filled with interesting people and invaluable insights. Now they finally put the presentations from the main hall up on Vimeo, and I recommend most of…

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February 2, 2009 0

A Patchwork of Personal Situated Software

1:1 / advertising / Anthropology / Blog / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Design / Future / Herd / Incentives / Innovation / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Search / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins / Trend / Widget / Word of Mouth

According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork of situated software solving people’s personal and local desires. Matt Jones spread the concept of Mobile being all about Place, and place is where culture meets location. The future mobile…

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February 1, 2009 4

Instant Getification

Search / TV Advertising

TechCrunch writes it up on the brand new advertising from Ask.com showing an integrated fullservice searchapplication inside the browser. Which means: – Where Google has texted it’s way into the harts of consumers who don’t know what they should expect from search, Ask shows what “information at your fingertips” really is all about. Maybe it…

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October 31, 2007 1