New Business Opportunities in Retail

advertising / Brand / Branded Utility / Business / Content Marketing / Design / Everyday life / Future / Innovation / Just a thought / Marketing / Media / Mobile / New Digital / Planning / Post Digital / Presentation / Social Graph / Storytelling / The Internet of Thins / Word of Mouth

Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all about destinations, to integration into every aspect of business: Find the presentation below or at slideshare.net/helgetenno. As always find the individual slides under CC-license here: flickr.com/everythingnewisdangerous I’ve included the part…

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June 8, 2010 0

Expanded version of Seven actionable marketing trends

1:1 / 2009 / Activity Based Advertising / Activity Centered Design / advertising / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Gaming / Herd / IA / Identity / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins

After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including some references and quotes from the insights behind them. Unfortunately it has taken me some time to put this together, and I do…

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January 17, 2010 7

Online advertising is changing because the media business model is changing

2009 / Activity Based Advertising / advertising / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Publishing / Search / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins

Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…

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November 15, 2009 11

Mobile Abilities Map Presentation

1:1 / 2009 / Activity Based Advertising / advertising / Analytics / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Data Vizualisation / Design / Emotion / Event / Everyday life / Future / Gaming / Herd / Identity / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Presentation / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins / Trend / Value Providers / Viral marketing / Widget / Word of Mouth

Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform. Since the Mobile Abilities Map pdf, published two weeks ago, has received a great…

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October 25, 2009 7

When the marketing becomes the product

1:1 / 2009 / Branded Utility / Content Marketing / Context / Everyday life / Future / Interactive Advertising / Marketing / Mobile / New Digital / Online TV / Participation / Planning / Storytelling / The Internet of Thins

As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product – and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and…

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October 6, 2009 5

2×2 on availability

Activity Based Advertising / advertising / Branded Utility / Content Marketing / Context / Everyday life / Future / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / The Internet of Thins / Uncategorized

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced into one because the company finds it sufficient to only make their stuff available in one place. 2. Then the bigger thing: The missing link between something being a tool…

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October 4, 2009 0

Post Digital Marketing 2009

2009 / Activity Based Advertising / Activity Centered Design / advertising / Anthropology / Augmented Reality / Branded Utility / Business / Collaborative Creativity / Content Marketing / Copy / Data Vizualisation / Design / Emotion / Event / Everyday life / Future / Herd / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Social Graph / The Internet of Thins / Word of Mouth / Youth

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. I have tried to be a part of some of these discussions online, and have as a result of other peoples shared and collective wisdom published a…

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July 9, 2009 10

Media as an event

advertising / Brand / Branded Utility / Content Marketing / Design / Everyday life / Future / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Planning / Post Digital / Presentation / Social Graph / The Internet of Thins / TV Advertising

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of people gather around at the same moment in time, creating an experience where interaction, collaboration and synchronous action can occur. Putting media into this context, where we create cross-platform experiences…

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July 8, 2009 0

The Direct Relationship Business

2009 / advertising / Blog / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Design / Emotion / Future / Gaming / Identity / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Social Graph / Social Marketing / Social networking / The Internet of Thins / Trend / Uncategorized / Viral marketing / Word of Mouth

Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing companies from connecting directly with their participants, will become problematic. All that is true for the old Attention Web, but the whole problem seems to be turned into an opportunity…

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June 18, 2009 1

A New Business Model, for Content That Grows, Connects and Augments

Activity Based Advertising / advertising / Blog / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Future / Identity / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Presentation / Publishing / Social Graph / Social Marketing / Social networking / The Internet of Thins / Trend / Widget

There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the new. Blindly copying concept from platforms where content actually disappears removes us from the ability to create value in an updated reality where content is stored in the “long here”….

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June 17, 2009 1