future media

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A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…

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March 7, 2010 1

Mobile Abilities Map Presentation

1:1 / 2009 / Activity Based Advertising / advertising / Analytics / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Data Vizualisation / Design / Emotion / Event / Everyday life / Future / Gaming / Herd / Identity / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Presentation / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins / Trend / Value Providers / Viral marketing / Widget / Word of Mouth

Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform. Since the Mobile Abilities Map pdf, published two weeks ago, has received a great…

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October 25, 2009 7

Stop buying customers

1:1 / 2009 / Activity Based Advertising / advertising / Brand / Branded Utility / Collaborative Creativity / Content Marketing / Context / Design / Everyday life / Future / Innovation / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Trend

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is something wrong with that mindset. In fact, with the uncertainty of the future of media, everything might be wrong with that mindset. Display advertising might still be around at the…

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October 15, 2009 4

The Direct Relationship Business

2009 / advertising / Blog / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Design / Emotion / Future / Gaming / Identity / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Social Graph / Social Marketing / Social networking / The Internet of Thins / Trend / Uncategorized / Viral marketing / Word of Mouth

Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing companies from connecting directly with their participants, will become problematic. All that is true for the old Attention Web, but the whole problem seems to be turned into an opportunity…

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June 18, 2009 1

A New Business Model, for Content That Grows, Connects and Augments

Activity Based Advertising / advertising / Blog / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Future / Identity / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Presentation / Publishing / Social Graph / Social Marketing / Social networking / The Internet of Thins / Trend / Widget

There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the new. Blindly copying concept from platforms where content actually disappears removes us from the ability to create value in an updated reality where content is stored in the “long here”….

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June 17, 2009 1

We are not moving forward and our head is in the wrong direction

advertising / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Design / Emotion / Identity / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / The Internet of Thins / Trend

Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding. Innovation is extending our opportunities and perspectives, not finding new stuff in order to kill of the old stuff! – Things don’t die, they reformat. I believe this means that the opportunities are…

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May 7, 2009 0

“Only in Digital” abilities list

Activity Based Advertising / Activity Centered Design / advertising / Augmented Reality / Brand / Branded Utility / Design / Innovation / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Social Graph / Social Marketing / Social networking / The Internet of Thins / Trend / Uncategorized / Viral marketing / Widget / Word of Mouth

Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as the common way of perceiving new stuff is through the lens of old stuff. But online marketing seems to finally be outgrowing the display/message based advertising frame- and mindset. Starting…

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March 28, 2009 2

The New Brand landscape 2

1:1 / 2009 / Activity Centered Design / advertising / Brain / Brand / Branded Utility / Collaborative Creativity / Content Marketing / Copy / Data Vizualisation / Emotion / Event / Future / Herd / Identity / Incentives / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Planning / Presentation / Research / Social Marketing / Social networking / Storytelling / The Internet of Thins / Trend / Viral marketing / Widget / Word of Mouth

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New Brand Landscape. A lot of old stuff for old readers, but hopefully I’ve managed to add some fresh stuff. For new readers who might not have seen the first edition…

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March 17, 2009 0

Commercial Collaborations; Tools Things and Toys

1:1 / advertising / Audio / Blog / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Design / Emotion / Future / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / New Digital / Online Advertising / Participation / Perspective / Presentation / Social Marketing / Social networking / Trend

Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′. For anyone certain that the Nike+ case isn’t relevant to smaller, non-global brands. These 23 minutes will hopefully change your mind, as Michael discloses a lot of the thoughts and ideas that in the end…

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February 4, 2009 2

Conducting Collaborative Creativity

2009 / advertising / Architecture / Art / Audio / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Design / Emotion / Event / Future / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Presentation / Research / Search / Social Graph / Social Marketing / Social networking / Statistics / Storytelling / The Internet of Thins / Trend / Viral marketing / Widget / Word of Mouth

Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the Picnic Conference 08′ in Amsterdam. Filled with interesting people and invaluable insights. Now they finally put the presentations from the main hall up on Vimeo, and I recommend most of…

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February 2, 2009 0