Until now I found all the new and brilliant ideas to be just fragments, colliding against a better knowing traditional business model… new ideas have been tested as satellites by the marketing department, but the business itself has continued with their business as usual. But now, there are voices shaping a new / next chapter…
Communication & business
We need bigger perspectives; there is no such thing as social media – what are the larger business opportunities created by consumer engagement? The Internet enables people to go from being customers to become members of a company following or creators in the culture surrounding a product. The consequence of this is much larger than…
Does our new collective creativity introduce pitfalls and potentially limit our creative processes and originality? Should we be more aware of a possible self-inflicted filter bubble when it comes to how new tools affect our creative habits? Please find the presentation itself on slideshare.net/helgetenno. The following text is the manuscript for my talk at the…
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention? How do we design for something that happens subconsciously or continuously? Moving into the area of communication between people and objects there are a range of concepts and challenges never…
In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough. Innovation and development based on generic drivers does little more than just that; create generic companies. View presentation in slideshare.net Business, technology and customer insight are great for identifying what, where and how to increase business advantage –…
We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough questions, and we don’t demand something better. We accept that stuff doesn’t work because we think it’s the best it gets. Signing up senior citizens for lessons in how to…
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention? How do we design for something that happens subconsciously or continuously? Moving into the area of communication between people and objects there are a range of concepts and challenges never…
In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content and media tool to a more versatile business instrument. The CMO’s role today is in essence to apply market insight and positioning strategy to increase business potential. Which means the…
The year is 1976, Dieter Rams, who is most renowned for his innovative design work for Braun and Vitsoe, is on stage in New York talking about the importance of design as part of the business strategy: (source) “… design is a popular subject today. No wonder because, in the face of increasing competition, design…
Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning the digitization of communication for the last ten years. Unfortunately it is slightly irrelevant. And more importantly – and critically – it has managed to distract us from seeing the…