2008 is all about a range of different ideas finally maturing, affecting each other and fusing together, changing the way brands connect to their customers.

Find a full screen version available on Slideshare.

The slideshow “Content Marketing = Brand new Marketing?”, published on Slideshare.net tries to explain a range of ideas accumulating into a “new” form of marketing.

Demonstrating the great potential of digital opportunities, and moving dollars and minds from the rather ineffective – and way to ominous – interruption marketing.

The angle I decided on was not saying that this is THE new thing, but rather finding the reasons why this is happening right now, and showing that this is a natural consequence of a larger set of trends and ideas.

The six important ideas/trends for Content Marketers are:

1. Culture
2. Technology
3. Mobility
4. Activity
5. Ineffective
6. Emotional Research

Please have a look at the slideshow, any feedback would me greatly appreciated.