Comments on: Context, Arenas, Utilities and Convergence

By: WHY they are valuable in peoples lives, and HOW to create deliberate value

WHY they are valuable in peoples lives, and HOW to create deliberate value — Thu, 16 Apr 2009 20:30:42 +0000

[...] this to the concepts of context, arenas and utilities we get [...]

By: helgetenno

helgetenno — Wed, 01 Apr 2009 03:14:31 +0000

Thanks for adding more value to it David. And of course Henry Jenkins has to go in here as well – don’t create your own conversations, ad value to existing ones.

By: David Avalon

David Avalon — Tue, 31 Mar 2009 17:22:57 +0000

Helge,

You’ve definitely hit upon some key ideas around conversation and content and what it means to create them within the context of what users value and how it can help them connect. I believe is that all content is valuable to someone out there. Even if it is only just one person, value has been created, and who knows what that someone will do with your content? And if brands own the experience its up to them to provide tools to make all social functions useful: Participation, content creation, shariing, etc

All of this requiring brands to become enablers of everything you’ve just mentioned in your presentation. Great work :o

By: helgetenno

helgetenno — Tue, 31 Mar 2009 05:29:07 +0000

thx Borabora.
Appreciate that :o)

best
Helge

By: borabora

borabora — Tue, 31 Mar 2009 04:15:48 +0000

Great site. Thanks for all the great articles & efforts you have done. Keep going!