Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing:

1. Mobile: Which perspectives bring possibilities and which bring stagnation.
2. Finance: Where are the possibilities and where is the vacuum.
3. Services: Experience design, creating use-scenarios and reinforcing the brands core-purpose.
4. Emotions: A rational explanation to how it works, inheritance and manipulation.
5. Participants: Why they are important to business in both marketing and innovation.

If you view the presentation over at slideshare and click the tab called “Comments on slide 1 (0)”, there is a supplementing comment to many of the slides.

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