Especially I was thinking of Bakeriet på Lom (The Bakery in Lom) which is run by the same model as Åpent Bakeri, it would have some great potential with its enthusiasts.

Pollane or Happy socks I hadn’t heard about, the last one is quite a good extension: http://www.happysocks.com/blog/

Thanks for adding your thoughts.

Best
Helge

You are perfectly right in your argument Helge, I think the interesting question here is where do we draw the line between value for our peers and remarkability?

And Armando:
Here’s an exception – really expensive luxury brand Maison Martin Margiela – probably more a cult, than a brand, thus quite excellent for social media. Considering Martin has never been photographed, and remains backstage at all his runway shows – he’s perfect.

I would argue that following the rule book, or admitting there is one, and falling into the invisible sameness of unidentifiable brands and products most certainly isn’t.

And if the idea is a novelty or serves the direct purpose of creating new business opportunities, as well, is up to our imagination not the product or product category.

In my mind :)
Helge

Even if the idea is that remarkable, it still lacks relevance in regards to the product. It’s just an idea, and it serves no purpose on solving a business problem.