Comments on: It’s Not About Creating Situations, It’s About Finding Them http://www.180360720.no/index.php/archive/its-not-about-creating-situations-its-about-finding-them/ Digital advertising, Mobile/portable, (r)etail Sat, 14 Jan 2012 16:43:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Demographics presupposes people are listening ALL the time. http://www.180360720.no/index.php/archive/its-not-about-creating-situations-its-about-finding-them/comment-page-1/#comment-1223 Demographics presupposes people are listening ALL the time. Sat, 18 Apr 2009 21:55:44 +0000 http://www.180360720.no/?p=1379#comment-1223 [...] our marketing activities are moving inside the situation where our products are meaningful, demographics is adding less and less useful insights to the [...] [...] our marketing activities are moving inside the situation where our products are meaningful, demographics is adding less and less useful insights to the [...]

]]> By: helgetenno http://www.180360720.no/index.php/archive/its-not-about-creating-situations-its-about-finding-them/comment-page-1/#comment-1221 helgetenno Tue, 14 Apr 2009 20:41:58 +0000 http://www.180360720.no/?p=1379#comment-1221 Hi Ryan, thanks for the contribution. :o) I find Anjali Ramachandran's list/wiki of branded utilities a very good start: http://brandedutilities.pbwiki.com/ Also there are a lot of great examples in Contagious Magazines' Most Contagious 2008 report: http://www.contagiousmagazine.com/resources/BrandedEnt_extracts.pdf Hope that provided some useful resources? Best regards Helge tennø Hi Ryan, thanks for the contribution. :o)

I find Anjali Ramachandran’s list/wiki of branded utilities a very good start:
http://brandedutilities.pbwiki.com/

Also there are a lot of great examples in Contagious Magazines’ Most Contagious 2008 report:
http://www.contagiousmagazine.com/resources/BrandedEnt_extracts.pdf

Hope that provided some useful resources?

Best regards
Helge tennø

]]> By: Ryan Moede http://www.180360720.no/index.php/archive/its-not-about-creating-situations-its-about-finding-them/comment-page-1/#comment-1220 Ryan Moede Tue, 14 Apr 2009 19:07:20 +0000 http://www.180360720.no/?p=1379#comment-1220 I really like this description as it lends itself to understanding that as digital marketers, we need to bring insight to how we can be useful for folks. Are there any particular brands you have in mind right now that are doing a good job of this? I really like this description as it lends itself to understanding that as digital marketers, we need to bring insight to how we can be useful for folks. Are there any particular brands you have in mind right now that are doing a good job of this?

]]>