Two very interesting and important thoughts fitted into one post. Because first of all, they belong together. And secondly, they are the most important “reads” this month :o)

Recombiant
First out is Faris Yakob, and his recombiant thinking. In my own words it is at it’s simplest level thinking about how everything is a new combination of something that has already been thought.

The presentation is full of Faris typical rich insights and articulation, but the best part is his quote from Jeff Bridges in the movie Iron Man:

“Just because you had the idea, doesn’t mean it’s yours”

Herd
Mark Earls and Dr Alex bentley have made their AdMap article “Forget influentials, herd-like copying is how brands spread” available on the Herd blog. This is a very important article stating that we need to rethink marketing. People don’t influence each other, they emulate each other.

“Stop thinking about marketing as something you do to people and start thinking about what you can do to help the natural pull mechanism work better.”