Comments on: Resurface http://www.180360720.no/index.php/archive/resurface/ Digital advertising, Mobile/portable, (r)etail Sat, 14 Jan 2012 16:43:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Creating Contagious Conversations Between Platforms http://www.180360720.no/index.php/archive/resurface/comment-page-1/#comment-1191 Creating Contagious Conversations Between Platforms Fri, 20 Mar 2009 08:42:13 +0000 http://www.180360720.no/?p=904#comment-1191 [...] creating a range of activities each based on different platforms best abilities. I’m trying to resurface the term “digital is not a silo” as even though it simple to say out loud, it carries a very [...] [...] creating a range of activities each based on different platforms best abilities. I’m trying to resurface the term “digital is not a silo” as even though it simple to say out loud, it carries a very [...]

]]> By: Advertising is expanding http://www.180360720.no/index.php/archive/resurface/comment-page-1/#comment-1190 Advertising is expanding Thu, 19 Mar 2009 19:21:28 +0000 http://www.180360720.no/?p=904#comment-1190 [...] it would be in line with the Resurfacing mindset I wrote about back in [...] [...] it would be in line with the Resurfacing mindset I wrote about back in [...]

]]> By: helgetenno http://www.180360720.no/index.php/archive/resurface/comment-page-1/#comment-1021 helgetenno Mon, 02 Feb 2009 16:24:31 +0000 http://www.180360720.no/?p=904#comment-1021 Hi Cory, appreciate the honest feedback. Good is a brilliant place to be on the road to greatness :o) Also, thanks for the valuable additions. I feel the format of a blog really doesn't open up to the opportunity of nuance that we often carry with us. Therefore we seem more black and white than we necessarily are. I for certain seem extremely "digital" but it's not necessarily because I'm blind to traditional advertising (why disrespect something that has proven its value over and over again?). It's because digital is my field and the stuff I know. I depend on my readers to ad the thoughts from this blog to the rest of the palette that they carry. As Malcolm Gladwell said in response to Duncan Watts: All we have are pieces, and hopefully one day we will be able to put enough of them together to finish the whole puzzle. Again, thanks for the contribution :o) Best Helge Hi Cory, appreciate the honest feedback. Good is a brilliant place to be on the road to greatness :o)

Also, thanks for the valuable additions. I feel the format of a blog really doesn’t open up to the opportunity of nuance that we often carry with us. Therefore we seem more black and white than we necessarily are.

I for certain seem extremely “digital” but it’s not necessarily because I’m blind to traditional advertising (why disrespect something that has proven its value over and over again?).

It’s because digital is my field and the stuff I know. I depend on my readers to ad the thoughts from this blog to the rest of the palette that they carry.

As Malcolm Gladwell said in response to Duncan Watts: All we have are pieces, and hopefully one day we will be able to put enough of them together to finish the whole puzzle.

Again, thanks for the contribution :o)
Best
Helge

]]> By: Cory Hendrickson http://www.180360720.no/index.php/archive/resurface/comment-page-1/#comment-1020 Cory Hendrickson Mon, 02 Feb 2009 15:59:07 +0000 http://www.180360720.no/?p=904#comment-1020 Helge: I always enjoy reading what you have to offer. I hate to say that most of it is just good (it seems a disservice). This is one of those that really strikes me above everything else you provide. Yes. We have been shooting ourselves in the foot for too long. It's high time to take the digital marketing reigns. Many of the reasons we talk in technical jargon and increasingly cryptic terms is derived from the need to defend ourselves for so many years. Can we put on a good front and take ownership of marketing as a whole now that the shift is underway? I'd like to think so, but I'm prepared to be taken to task for every digital effort. I just hope we're as willing to take the misses in digital as well as we were with the traditional. Helge: I always enjoy reading what you have to offer. I hate to say that most of it is just good (it seems a disservice). This is one of those that really strikes me above everything else you provide.

Yes. We have been shooting ourselves in the foot for too long. It’s high time to take the digital marketing reigns. Many of the reasons we talk in technical jargon and increasingly cryptic terms is derived from the need to defend ourselves for so many years.

Can we put on a good front and take ownership of marketing as a whole now that the shift is underway? I’d like to think so, but I’m prepared to be taken to task for every digital effort. I just hope we’re as willing to take the misses in digital as well as we were with the traditional.

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