Comments on: Social media silo http://www.180360720.no/index.php/archive/social-media-silo/ Digital advertising, Mobile/portable, (r)etail Thu, 26 Aug 2010 14:16:43 +0200 http://wordpress.org/?v=2.8 hourly 1 By: helgetenno http://www.180360720.no/index.php/archive/social-media-silo/comment-page-1/#comment-1574 helgetenno Fri, 22 Jan 2010 06:46:08 +0000 http://www.180360720.no/?p=2607#comment-1574 Hi David I particularly appreciate Gauntlett's graph showing the dip in "the era of television". And then getting back up again with the emergence of digital collaborative solutions. As you point out in your first and second paragraph. The point of my post was to say that in order to make real of the statements in the video, and create real value for people and companies, we need to de-silo our vernacular in regards to social media and start implementing the whole idea of participation and dialogue into a broader spectrum of what we do - intrinsically. We need to be careful so that we don't fall into the siloed mindset with our new business models as well - we are dangerously close.. :) Thanks for contributing. Best Helge Hi David
I particularly appreciate Gauntlett’s graph showing the dip in “the era of television”. And then getting back up again with the emergence of digital collaborative solutions. As you point out in your first and second paragraph.

The point of my post was to say that in order to make real of the statements in the video, and create real value for people and companies, we need to de-silo our vernacular in regards to social media and start implementing the whole idea of participation and dialogue into a broader spectrum of what we do – intrinsically.

We need to be careful so that we don’t fall into the siloed mindset with our new business models as well – we are dangerously close.. :)

Thanks for contributing.

Best
Helge

]]> By: David Gillespie http://www.180360720.no/index.php/archive/social-media-silo/comment-page-1/#comment-1572 David Gillespie Thu, 21 Jan 2010 21:27:31 +0000 http://www.180360720.no/?p=2607#comment-1572 Bang on Helge. I've been thinking a lot about how, just prior to the dawn of the internet we as a society were likely as far from each other as we had ever been; glued to televisions, the cult of celebrity reigning and vast swathes of society sectioned off from each other. Like an elastic band just before breaking point, we've been released and are now rocketing back towards one another, and industry after industry is colliding in the process; some are being merged into something new, some are exploding at the speed of light. The only thing siloed now are the old business models - the very same ones that are coming undone. Bang on Helge. I’ve been thinking a lot about how, just prior to the dawn of the internet we as a society were likely as far from each other as we had ever been; glued to televisions, the cult of celebrity reigning and vast swathes of society sectioned off from each other.

Like an elastic band just before breaking point, we’ve been released and are now rocketing back towards one another, and industry after industry is colliding in the process; some are being merged into something new, some are exploding at the speed of light.

The only thing siloed now are the old business models – the very same ones that are coming undone.

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