Comments on: The communications pyramid

By: A small idea that could have a big impact. « ALL THAT IS GOOD

A small idea that could have a big impact. « ALL THAT IS GOOD — Fri, 14 May 2010 08:07:04 +0000

[...] experience and context of being an Ovi Maps customer. It actually works at the design level of the communications pyramid, where most of the fundamental value is added. (thanks [...]

By: helgetenno

helgetenno — Mon, 10 May 2010 10:21:30 +0000

ah :), I prefer “members”, because it implies a commitment to add value to the relationship / subscription outside the simple exchange of goods / money.

Helge

By: Daniel Goodall

Daniel Goodall — Mon, 10 May 2010 08:17:35 +0000

that’s the exact article i was refering to – didn’t link to it as I was commenting via my phone :)

Designing the experience for your “guests” – you would say subscribers or something – is where we create most of the value.

By: helgetenno

helgetenno — Mon, 10 May 2010 07:43:14 +0000

Thanks Daniel :)
I found an article by Chris on this, hope its a good one:
http://www.chrisbrogan.com/earn-your-ged-find-success-tomorrow/

Best
Helge

By: Daniel Goodall

Daniel Goodall — Sun, 09 May 2010 15:50:21 +0000

this is great stuff as usual mate.

I love the broad definition of design. For example, I think where social media is best used is in the design phase. Chris Brogan refers to Guest Experience Design as the fundamental thing we should be doing to add value.