Comments on: The four horsemen of Digital Media http://www.180360720.no/index.php/archive/the-four-horsemen-of-digital-media/ Digital advertising, Mobile/portable, (r)etail Thu, 26 Aug 2010 14:16:43 +0200 http://wordpress.org/?v=2.8 hourly 1 By: A collection of ten inspiring ideas http://www.180360720.no/index.php/archive/the-four-horsemen-of-digital-media/comment-page-1/#comment-1465 A collection of ten inspiring ideas Sun, 06 Dec 2009 21:13:30 +0000 http://www.180360720.no/?p=2231#comment-1465 [...] business model for online media is no longer sustainable. I have previously pointed to both the external and internal challenges to the online display advertising format. None of this is news to media [...] [...] business model for online media is no longer sustainable. I have previously pointed to both the external and internal challenges to the online display advertising format. None of this is news to media [...]

]]> By: Online advertising is changing because the media business model is changing http://www.180360720.no/index.php/archive/the-four-horsemen-of-digital-media/comment-page-1/#comment-1389 Online advertising is changing because the media business model is changing Sun, 15 Nov 2009 11:50:48 +0000 http://www.180360720.no/?p=2231#comment-1389 [...] written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to [...] [...] written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to [...]

]]> By: Helge http://www.180360720.no/index.php/archive/the-four-horsemen-of-digital-media/comment-page-1/#comment-1295 Helge Mon, 14 Sep 2009 14:29:49 +0000 http://www.180360720.no/?p=2231#comment-1295 Hey Helge, Recently I wrote about the sublimation of brand engagement from display / broadcast to servicing / utility / conversation. Particularly I talked about how this ladders up with how modernism transitioned to post-modernsim. I didn't really flesh out the details of the challenges that lead to these conclusions, you've clearly done a far better job here. That said, in terms of how media and information is leveraged, especially with the challenges you've described, mirroring display with modernism, and utility with post-modernism feels particularly apt. Let me know what your thoughts are. http://www.facebook.com/note.php?note_id=132933241509&ref=mf Ruben Hey Helge,
Recently I wrote about the sublimation of brand engagement from display / broadcast to servicing / utility / conversation.

Particularly I talked about how this ladders up with how modernism transitioned to post-modernsim.

I didn’t really flesh out the details of the challenges that lead to these conclusions, you’ve clearly done a far better job here. That said, in terms of how media and information is leveraged, especially with the challenges you’ve described, mirroring display with modernism, and utility with post-modernism feels particularly apt.

Let me know what your thoughts are.
http://www.facebook.com/note.php?note_id=132933241509&ref=mf

Ruben

]]> By: Gerald Hensel http://www.180360720.no/index.php/archive/the-four-horsemen-of-digital-media/comment-page-1/#comment-1294 Gerald Hensel Mon, 14 Sep 2009 08:28:05 +0000 http://www.180360720.no/?p=2231#comment-1294 No doubt. I like your analysis. And as I am extremely in favour of an apocalypse soon to come, I also like the four horseman metaphor (though it's a bit strong). It's a pleasure to read your posts. No doubt. I like your analysis. And as I am extremely in favour of an apocalypse soon to come, I also like the four horseman metaphor (though it’s a bit strong).

It’s a pleasure to read your posts.

]]> By: helgetenno http://www.180360720.no/index.php/archive/the-four-horsemen-of-digital-media/comment-page-1/#comment-1293 helgetenno Sun, 13 Sep 2009 20:53:36 +0000 http://www.180360720.no/?p=2231#comment-1293 Hi Gerald Thanks for your comments and remark. I agree with you, to be honest I was a bit uncertain if it would be to much. I seldom think stuff is black or white, but I wanted to test out how the popularity of the post would play out if I put it in there. As people say, you got to try stuff, and fail, to learn. So this is me trying out a very strong metaphor. :o) Your feedback is an important thermometer to how will be received. Thanks for responding. :o) Best Helge Hi Gerald
Thanks for your comments and remark.

I agree with you, to be honest I was a bit uncertain if it would be to much. I seldom think stuff is black or white, but I wanted to test out how the popularity of the post would play out if I put it in there.

As people say, you got to try stuff, and fail, to learn. So this is me trying out a very strong metaphor. :o)

Your feedback is an important thermometer to how will be received.

Thanks for responding. :o)

Best
Helge

]]> By: Gerald Hensel http://www.180360720.no/index.php/archive/the-four-horsemen-of-digital-media/comment-page-1/#comment-1292 Gerald Hensel Sun, 13 Sep 2009 15:29:50 +0000 http://www.180360720.no/?p=2231#comment-1292 Hey Helge, I love your thoughts, articles and presentations. As usual this one comes with great analytical strength. But one question: Don't you think the metaphor of the four horsemen is a little bit too strong...ummm...visual? ;-) Hey Helge, I love your thoughts, articles and presentations. As usual this one comes with great analytical strength. But one question: Don’t you think the metaphor of the four horsemen is a little bit too strong…ummm…visual? ;-)

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