Comments on: The product relationship and the marketing relationship http://www.180360720.no/index.php/archive/the-product-relationship-and-the-marketing-relationship/ Digital advertising, Mobile/portable, (r)etail Sat, 14 Jan 2012 16:43:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: helgetenno http://www.180360720.no/index.php/archive/the-product-relationship-and-the-marketing-relationship/comment-page-1/#comment-1724 helgetenno Mon, 08 Mar 2010 19:38:29 +0000 http://www.180360720.no/?p=2717#comment-1724 Hi Mike, thanks for your comment. :) Ludwig, if I understand you correctly you would be saying that the marketing is more important then the product as it will most likely outlive it (as the brand does today)? Which would be a good incentive to turn the marketing into tangible value instead of just messaging. I agree :) Helge Hi Mike, thanks for your comment. :)

Ludwig, if I understand you correctly you would be saying that the marketing is more important then the product as it will most likely outlive it (as the brand does today)? Which would be a good incentive to turn the marketing into tangible value instead of just messaging. I agree :)

Helge

]]> By: Ludwig Jonsson http://www.180360720.no/index.php/archive/the-product-relationship-and-the-marketing-relationship/comment-page-1/#comment-1720 Ludwig Jonsson Sun, 07 Mar 2010 22:04:49 +0000 http://www.180360720.no/?p=2717#comment-1720 I totally agree and dig your thoughts. However, I do believe focus shouldn't lay on the product itself. I rather think we should consider what need we are fulfilling as the god. Because in the end, the product is just the temporary partner satisfying our needs. Do you agree? I totally agree and dig your thoughts.

However, I do believe focus shouldn’t lay on the product itself. I rather think we should consider what need we are fulfilling as the god. Because in the end, the product is just the temporary partner satisfying our needs.

Do you agree?

]]> By: Mike Looney http://www.180360720.no/index.php/archive/the-product-relationship-and-the-marketing-relationship/comment-page-1/#comment-1629 Mike Looney Thu, 11 Feb 2010 20:34:10 +0000 http://www.180360720.no/?p=2717#comment-1629 Precisely. And a bicycle (pictured) is a great example. I think of all the places my bike takes me. How many stories it could tell. The fact that it's a Trek is an afterthought. Good post. Precisely. And a bicycle (pictured) is a great example. I think of all the places my bike takes me. How many stories it could tell. The fact that it’s a Trek is an afterthought.

Good post.

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