http://www.180360720.no/index.php/archive/thinking-outside-igniting-the-real-world-component/ Digital advertising, Mobile/portable, (r)etail Sat, 14 Jan 2012 16:43:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.180360720.no/index.php/archive/thinking-outside-igniting-the-real-world-component/comment-page-1/#comment-1579 Simon Sun, 24 Jan 2010 14:25:49 +0000 http://www.180360720.no/?p=2629#comment-1579 Great post. TV is inherently social (still dominating watercooler chat etc) and anything that can build upon this to create an even more enjoyable and immersive experience can only be a good thing. The trick is in the targeting - both mobile and laptop screens are personal and exclusive - any activity done on these is at the expense of others in the room. But where viewing/activity is solo, the mobile represents a great tool to extend the experience. Great post. TV is inherently social (still dominating watercooler chat etc) and anything that can build upon this to create an even more enjoyable and immersive experience can only be a good thing. The trick is in the targeting – both mobile and laptop screens are personal and exclusive – any activity done on these is at the expense of others in the room. But where viewing/activity is solo, the mobile represents a great tool to extend the experience.

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