Mobile is at the forefront of representing a completely new way of thinking about marketing.
But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform.
Since the Mobile Abilities Map pdf, published two weeks ago, has received a great deal of interest. I thought it would be a good resource to readers if I collected and published my inspiration and ideas to each topic. Hopefully getting some inspirational juice flowing.
- I’ve added links to each resource on slides where this was possible.
I hope people appreciate the presentation, and continue sharing great links on their own blogs (and link back here) or in the comments section on this blog.
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more.
I have tried to be a part of some of these discussions online, and have as a result of other peoples shared and collective wisdom published a range of posts, presentations and tweets on the subject.
What I wanted to do before leaving on a short summer vacation was recombine all the best ideas, into ONE Post Digital Marketing 2009 presentation. Summarizing all the major thoughts finding its way to my “ideas”-folder this last year.
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content and messaging transportation infrastructures (media). It was a carbon copy.
It is only in the last 2-4 years something interesting and revolutionary has surfaced through the emergence of social media (the collective exchange of ideas) and digital utilities.
This creates a new currency for marketing online, not replacing traditional advertising / messaging but competing for the same budget and offering a completely different set of returns.
Since posting this presentation two days ago, I’ve added some ideas to it, relating to Time and Direct Relationships.
Apologies for re-posting, but this is the conclusion to my series on the new currency online, with special focus on opportunities for media companies.
Find the Slideshow below, or here. (If you have already seen the first version the second one might not cache, there should be a yellow ribbon in the upper left corner if you are watching the updated version).
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New Brand Landscape.
A lot of old stuff for old readers, but hopefully I’ve managed to add some fresh stuff. For new readers who might not have seen the first edition this hopefully will present some valuable and inspiring thoughts.
The New Brand Landscape 2 tries to explain some of the most important changes in digital media, it’s effects and the new opportunities for marketers.
Or watch the video below. (via Playfool) My favorite part is checking out product specs in the store, this type of functionality has unlimited potential.
Aaron Koblin takes you from the most exquisite Data Visualization projects to Collaborative Creativity in one of the presentations from the newest updates on Picnic’s Vimeo Channel.
