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What is experience? Randy Pausch references a quote used at Electronic Arts: “Experience is what you get when you didn’t get what you wanted” Personally…
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A goldmine is out there today if your into Jan Chipcases’ research and publications . The beauty lies in the richness and perspective all the…
An excellent post by Marek Pawlowski over at m-trends.org points out the changing perspective for mobile phones as they move from handheld to an interactive…
Fallon Planning links to Charles Leadbeater’s new book project We Think, where he pushes even further the social mechanics of innovation . Excellent animated video…
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In order for an application to be successful it has to be be Usable, Useful and Desirable (Forrester). But this has far from been the…
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After two days at a mobile/tech/business conference your head is quite full of “business models” based on technological possibilities. Not! As I would think is…
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Two main traits of the human brain work together when creating brand preference: Energy conservancy and emotions. Where as the brains need to create preference…
Today I’ve experienced two stereotypical mistakes from a retailer trying to build a strategy for their new webpage: Writing the whole strategy from a “We…
Brandt and Berge both explain a lot of human (marketing related) behavior with the core message: “The brain is lazy” . Although the brains ability…
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Implementing every thinkable applications interface into the browsers GUI is just way to unnecessarily complicated. The future is not Free web-version of software, but “Cooperative…
In an effort by Fast Company to build a sand storm out of a whisper they present an experiment very relevant to social marketers. In…
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If the future of Internet content should be shaped by it’s participants (consumers) it would be totally different from today’s content. (Which is mainly shaped…
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Success in communication can’t be calculated in advance by any mathematical formula. (Which is the same as you can’t engineer yourself into designing for usability…
We always think of innovation as following in a straight vector from where we are today (that’s why all thos 50’s and 60’s movies about…
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Autist Amanda Baggs talks about the limits of our languge and preconceived ideas towards autism . And presents her world beautifully to us through this…
After reading an article on George Lois and the first Xerox TV-advertisement I have been predisposed for som curiosity concerning this ad legend Graded Risk…
Some advertisers find the need to replicate the real world, but mirroring our daily life can be a most boring story. Advertising is often about…
One of the most important aspects of any web-activity is to get visitors over the initial threshold, this can be the solutions first ten seconds…
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Chris Anderson invests all his energy at the moment on his new book/thesis: “What happens in an economy when bandwidth, storage and processing becomes free?”…
I remember just a couple of weeks before or after the launch of the iPhone, as the interaction community muscled up to find arguments that…
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Google undeservably gets a lot of positive attention for being innovative and “the future” while Microsoft struggles with a stereotypic grand-old-man-image . Now, adding to…
One of the more interesting and all-surrounding researches concerning memans (self-centered humans) habits on the Internet and how to advertise to them. From Microsoft Digital…
Dagbladet references a research by Synovate on the 21st of february (paper edition) showing that six out of ten Norwegians use the internet as a…
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An article in the national newspaper VG (paper edition) presents new research by The Norwegian Media Authority proving that the “fear-scenarios” created by sceptics and…
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Held a lecture a couple of weeks ago concerning the possibilities which exists if we turn the tools we use inside companies and organizations today…
