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https://rikroberts.com/comedy-for-fundraising Read the PostThe (mis)use of mobile as advertising plattform
https://www.brunelsport.com/produzione Jan Chipcase, renowed Nokia etnographer publishes two of his latest slideshows on his site. Two excellent presentation showing the results of mobile etnography: – Carrying…
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https://eliteelectrics.net/pat-testing-tamworth The W+K Tokyo Blog publishes an excellent short video via Vimeo showing Yoshi demonstrating the Digital Keitai Wallet. Osaifu Keitai from uzakihsoy on Vimeo. This…
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Buy Soma Online Malcolm Gladwell opens The New Yorker Conference – Stories from the near future with a wonderful presentation called “Reinventing Invention” on one of his many…
https://roaringwriters.org/groups-locations Read the PostReinventing Invention – Malcolm Gladwell
Talking to others about your product can be the greatest form of influencer there is, (in some categories) . As an example take mobile phones,…
Google Lively just launched, and I hope this is going to be a bigger hit than Second Life. The reason: Rather than trying to copy…
A bit old, but these two videos make a really nice tabloid – easy to win a discussion with – point out of the weakness…
Read the PostConsumer insight for inspiration, not validation
Jeroen Matser did a nice round-up of what Tribal DDB calls “Colliding Worlds” at the Cannes festival. “Colliding Worlds” is a sequel to the presentation…
Mark Earls and Alex Bentley claim that emulation (our ability to do what others do) is the only trait that differentiates us from other primates…
If the purchase process isn’t linear, what is it then? Mark Earls, Alex Bentley and Stephen Phillips all talked about the concept of Snakes and…
The TED-blog just released a compilation of highlights from their 10 most popular talks based on view count . It’s a good list . Lot’s…
Every object has a story, but how important is the story? Is there anything else? What are features other than references so that you can…
Read the PostDo we compare features or meanings when making purchase decisions?
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The future is a widget interfaced, activity centered world connecting customers to brands and each other through utilities stitched together and utilizing each others knowledge…
Read the PostWidget stitching makes for artificial anticipation
Handsets will be the “implant” we see in the necks or eyes of actors in sci-fi movies from the future . Making the physical world…
One shouldn’t underestimate the amount of story that goes into an object and the role of this story contra the products specifications in the decision…
Read the PostIt’s not the tactile details, it’s the story – the meaning
I am not to sure about this graph . Defining tech adoption in correlation with the national GDP. • LVD/CHF (I, II) cialis (NO) precursors,…
Read the PostIntel graph on tech adoption not a relevant measure
Louis Vuitton ads to the mobile experience by creating three audio guides for walkers strolling through the cities of Bejing, Hong Kong or Shanghai. I…
Dr . Tina Basi sums up three different kinds of research categories quite simply and nicely over at the Experentia blog. From her presentation: Popular…
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One of the six ideas behind the emergence of Content Marketing (Slideshare Presentation) is Empathetic Research . But the other way around, according to Sunderland…
Read the PostProduction of experiences key driver for emotional research in business
As some parts of the world treat the exterior of their mobiles as galleon figures and reflections of their identity, French kids obviously couldn’t care…
Jason Gonsalves, Head of Engagement at BBH, presents an enormous amount of information related to “The new communication landscape” . You might have heard a…
Technology and media channels never die, but change from being new, “everywhere” and used for “everything” to being recognized for its abilities, advantages and disadvantages…
Read the PostTechnology and media channels don’t die, they find a role
There has been a discussion in my company and with some clients the last weeks regarding the value of a six minute visit versus a…
Read the PostFragmenting – why visitor time on a campaign site might be quite irrelevant
As I have been writing about lately: The future of interruption marketing is faced with a set of challenges, mainly in the form of stiff…
Read the PostThe media industry solution to the demise of interruption marketing
Donald Norman finishes up his book Emotional Design with a quote regarding the designers role in making objects that can be personalized and customized by…
2008 is all about a range of different ideas finally maturing, affecting each other and fusing together, changing the way brands connect to their customers.…
The challenge of every research project is the end bit – when you see if you managed to create value or just waste a lot…
Every surface, channel or contact with the consumer should be reviewed: Is this an arena for information or an arena for participation. – 1:1: Personalized…
One of the headlines in the report “A new model for news” ads a valuable perspective to why people check their news while in front…
Been forcing myself through the five hour audiobook of Meatball Sundae by Seth Godin these last two days, and I must admit that even though…
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As I am very dedicated to this new concept of content/experience marketing and the future of the advertising business, I have written some posts and…
