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There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
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As we are moving from the Attention Web to an Everyday Life, where technology and communication are integrated parts, providing additional deliberate value becomes increasingly…
As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…
Context is not a constant (context = the situation where a product is used and creates value), it is as fluid and adaptable as ideas,…
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If digital and real life is the same place, what is digital marketing? And is there a better way to articulate the new opportunities? In…
If people don’t treat digital and real life as two different things, why do agencies, marketers and companies? (Read part one of this stream here…)…
“Digital” as a term is messing up our whole vernacular . Let me elaborate: Technology is becoming, in the words of Clay Shirky: “boring enough…
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One of the first slideshows I published on Slideshare, about two years ago, just reached 50000 views . It’s, as the subtitles explains, about websites,…
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In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…
Watching this video (below) explaining social updates I get the feeling that what they call “the ambient model” is identical to “the broadcasting model”, and…
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People don’t connect online because they can talk to each other, they connect online because they through an exchange of ideas identify and define a…
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Social Media is not only about participating in conversations . It’s as much about giving participants something to converse about. First; the Social Media discussion…
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Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them. In the words…
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Marketing used to follow simple rules, keeping us at a safe distance from our customers and only communicating to them through one way glass and…
