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What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is…
“I promise not to use Apple, Nike or any other exceptional international superstar brand to prove a point in 2011.” The excess and extent to…
Don’t wait for niche media to become big enough to employ the mass media mindset to it… I have been referencing a lot the last…
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“Emotion” as a word is a discussion killer, often added to an argument as a sure fire reason for success – an unquestionable truth. But…
Customer retention comes down to one simple thing: Having a good reason to stick around . In this presentation for the banking / finance industry…
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For many companies web 2.0 was all about getting closer to the customers: Democratizing the brand, listening, participating, investing in being more responsive and in…
Mobile is at the forefront of rethinking communication . But in order to understand its potential we need to look beyond the SMS’s, the appvertising…
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What are the myths concerning digital / online strategy, and how are they affecting our ability to innovate? I picked out seven of them as…
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Why should we trust a media brand more than a “regular” consumer brand? When introducing the idea of media collaborating with brands in creating valuable…
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Technology itself is just a black box and can exist as something uninteresting and unused for years . But it is the articulation of that…
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Time is an unstoppable force . And with it the mechanics and dynamics of cultures, societies and technology form a self-repeating pattern where new stuff…
Should clients have 100% veto power over designers and creative’s art direction and design? Firstly they are paying for it, and secondly their product and…
The way brands and agencies have combined new technology with their sales, marketing and design strategies, give the impression that technology is outgrowing the creative…
The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as…
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Are we challenging the status quo just to settle for an updated version? Is this even a time for status quo? One of my personal…
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Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
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If creativity and design is the process of exploring and articulating the product, then what is the product? This is the second installment from a…
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In research just made public by one of the major banks in Norway, businesses where asked why they were investing in an online presence. The…
The way we are making and selling design is becoming generic and confusing . One of the challenges is that design, as creativity, is described…
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