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Seth Godin points it out wonderfully in this short post on products and marketing. In fact, just about every successful product or service is the…
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Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
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“Digital is not a silo”, the term has quickly moved from just explaining how digital is merging with other channels, exemplified amongst others by projects…
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Utilizing context is key in marketing activities, in anything from media placement to message relevance, from idea value to utilizing the correct service condition is…
Just thought I’d help spread this around . It’s David Avalon’s comprehensive take on the opportunities for digital marketing in 2009 . As is typical…
An overly focus on “technology” or platform seems to make our strategies partly blind to the richness that exists within the walls of digital media.…
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A short rant on our Digital Democracy. – The Democratization of technology led to the democratization of publishers. – Which led to the democratization of…
