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What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is…
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Customer retention comes down to one simple thing: Having a good reason to stick around . In this presentation for the banking / finance industry…
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For many companies web 2.0 was all about getting closer to the customers: Democratizing the brand, listening, participating, investing in being more responsive and in…
Mobile is at the forefront of rethinking communication . But in order to understand its potential we need to look beyond the SMS’s, the appvertising…
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Why should we trust a media brand more than a “regular” consumer brand? When introducing the idea of media collaborating with brands in creating valuable…
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Technology itself is just a black box and can exist as something uninteresting and unused for years . But it is the articulation of that…
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Should clients have 100% veto power over designers and creative’s art direction and design? Firstly they are paying for it, and secondly their product and…
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The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as…
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Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
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