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There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
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“Digital is not a silo”, the term has quickly moved from just explaining how digital is merging with other channels, exemplified amongst others by projects…
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Just thought I’d help spread this around . It’s David Avalon’s comprehensive take on the opportunities for digital marketing in 2009 . As is typical…
An overly focus on “technology” or platform seems to make our strategies partly blind to the richness that exists within the walls of digital media.…
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A short rant on our Digital Democracy. – The Democratization of technology led to the democratization of publishers. – Which led to the democratization of…
