https://thehouseofdisco.com/magnier-take5 Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…
https://drcarlosarzabe.com/libros Read the PostAwareness Means Nothing
https://goghummo.com/dmc-dubai-b2b As participants’ worlds fragment across a range of platforms, arenas, channels and screens, brands are met with the opportunity to build behind a bigger idea.…
Is planning merely laying the strategic groundwork for the IDEA, or is it a bit bigger? Personally I think there is more to planning than…
Because of the financial down turn 2009 is looking to be the year of the short-term strategies. This is very understandable in a top-of-mind strategic…
Two articles earlier this week focused on 2009 as the year brands will forget about branding and focus on short-term response marketing . To me…
How can we generate better consumer data, and what kind of useful knowledge do agencies need in order to become better problem solvers online? There…
What can and should designers learn from service design? A long but content rich post over at the Copenhagen Institue of Interaction Design explains it…
The two things I love most about youth culture is first their blind fate in the opportunities from, and their adoption of, new trends in…
Augmented Reality is, as with everything else, already here . An ad for the MINI Convertible 09, on the back of the Auto Bild magazine,…
Now, I’m a TikiTag kind of guy, but Violet finally released their addition to the Internet of things, their Mir:ror Unfortunately their price is really…
Paul Dawson and Matthew Adams from Conchango presents the Tesco Online Retail Store on the HP Touch Smart. “The goal of the WPF-based application is…
Future concepts or future interfaces, I love them all. Have a look at this brilliant sound-driven interface prototype / experiment, where they explain how interpretation…
Are we being fooled by inspiration from the innovators of the digital landscape, rather then getting down and dirty with the main stream? To ad…
People don’t care about your brand all the time, they care about it sometimes. And that is the moment it’s important to start the conversation.…
A quote from this video about the Science Commons does a brilliant job at explaining why we should continue blogging :o) “Because the world is…
I am often left with the impression that everything needs change. But without what we already know, we have nothing. As new opportunities allow us…
Gareth Kay over at brand new publishes his chart deck from a presentation he held in Brazil, where he argues that “Planning needs some Planning“.…
I forgot to write about this earlier, but reading the last post from [Paul Isakson] reminded my of the natural extension to my previous post…
According to research from Microsoft Advertising and Synovate, young adults are more similar to their grandparents than their parents . And far from as exotic…
Adrian Ho over at Zeus Jones has a brilliant take on the move from message centered advertising to services focused marketing. The presentation to a…
If your whole network on Facebook is built around its current applications and opportunities . Will everything change with Facebook Connect, as the information poured…
There is every opportunity to learn more about your brand than you ever have done before – through the voices of your customers and participants…
Are the new opportunities of the social graph there only to extend todays’ influence based marketing? Or are they, as I hope, the start of…
What can you do when everything is free? Generatives.. Kevin Kelly publishes an interesting manifesto on changeThis titled “Better than Free”. In which he argues…
This is the future: 1 . All our social networking profiles melt into one. Creating a universal online identity, knowing more about us than any…
Read the PostUniversal Profiles, SPIMEs and Communication Medium Opportunities
I have a deep fascination for future concept videos. Here are two beautiful specimens from Microsoft. The first one is much recommended, it’s a future…
“Real space is a new interface to the Internet.” The Sekai Camera “ups” it one more notch. As the name of the app suggests, Sekai…
How should brands act in a communication medium versus a media channel? An important question to ask as most brand strategies today seem to be…
In times of financial carefulness, “New” becomes something risky . Why invest a dollar (or a Norwegian Krone) in something that has a slight uncertainty…
I just finished Malcom Gladwells’ newest book Outliers. In the book Gladwell proposes that successful individuals owe their result to a series of fortunate incidents.…
Marketing is all about value, and messaging is only one part of this – anxiety generic viagra 31Cardiac Status Evaluation (11). . Another part is…
PSFK published a video from their Good Ideas in 2009 talks. This one concerning mobile. I especially appreciate the thoughts on: 1. How we are…
Our claim is that brands need to move from channels, where they are law enforcers, to arenas, where they are participants . Brands need to…
Read the PostBrands need to become participants on every arena
