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Tom Himpe gives a rich presentation on how to create remarkable products & services. “The one thing all of these domains have in common, is…
The core purpose of any brand is to create value . But at the same time the communication of this value is of equal importance…
Just wanted to recap on one big important factor in participatory marketing, when consumers and brands co-create new products and new services. And that is…
A new slideshow for an upcoming talk on new opportunities in digital. View the presentation on slideshare.net: The New Brand Landscape. It’s a collection of…
Following up on The Brand Bubble Post a couple of days ago, John Gerzema has got his Brand Bubble Manifesto published on ChangeThis. ChangeThis: The…
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Two articles published the last week both reference research by Gary Small claiming that the old “truth”; that the brain doesn’t change (just because we…
I admit, its not the most impressive of discoveries . But the PSFK TV video archive on Blip is loaded with great content. PSFK TV…
One of the best ways to define a target group for a branded utility is by using a verb. That simple. How? Well, the traditional…
In this short video John Gerzema, Chief Insight Officer, Young & Rubicam explains the “problem” with brands today . From his book The Brand Bubble…
In a promo for globologos.com, Julien Vallèe designs a 2D/3D computer graphics video which is a real inspiration to the possibilities within augmented gaming for…
Not only will brands need to start rethinking their digital communication from the big walls of the browser based internet and onto smaller, more activity…
Adam Greenfields talk at Lift Asia 08 discusses topics ranging from Mobile Ubiquity and Ambient Computing to the introduction of the term Search-Urbanism. “Search urbanism,…
To anyone who dismisses the possibility of “New Thinking” in marketing activities online, because the brain is still the same as millions of years ago,…
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Technology is only technology as long as it is referenced as such . As soon as it becomes ubiquitous and gets immersed into the social…
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Timo Arnalls’ presentation The Web in the World, includes a lot of examples relevant to The Internet of Things, Augmented reality and Branded Utility assessment…
Reading through the latest briefing from Trendwatching, entitled Perkonomics (pdf), there are a lot of interesting similarities between the goal of Perkonomics and the goal…
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Is religion and morality a result of the need for collaboration? Can this help us understand more about the social object? Perhaps… We have moved…
Anyone who is a bit interested in future interfaces and how humans want to interact with them (not how we tell them to). Should keep…
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The blog Ruby Pseudo Wants a Word does it again . Reminding us that these people are living human beings, not just graphs and pdf’d…
Outside The Bubble Thinking is idea thinking concerned with creating value online which will be re-created offline. Online’s importance is growing, no doubt about that,…
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One of Cory Doctrow’s quotes resurfaced the other day: “Content isn’t king, conversation is. Content is just something to talk about” Now discussion regarding social…
The traditional view of advertising is, as have been written on this blog before :o), pouring communication down pipe shaped channels to consumers who are…
