https://bisousmagazine.com/contact How does digital communication affect business outside marketing? In this two-part article I will try to explain the changes I’m seeing in the convergence of…
https://www.arteprima.com/home Read the PostA wider digital perspective (part 1)
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Are we designing products and services for the future of TV that not only misunderstands viewers needs, but also accelerates the rate of which TV…
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We tend to forget that technology in itself is unusable, it is only when it is shaped into things people want that it has an…
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What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is…
“I promise not to use Apple, Nike or any other exceptional international superstar brand to prove a point in 2011.” The excess and extent to…
Don’t wait for niche media to become big enough to employ the mass media mindset to it… I have been referencing a lot the last…
Summarizing the last one and a half years of thinking and stealing I thought I’d put together the best ideas I’ve presented through my blog…
“Emotion” as a word is a discussion killer, often added to an argument as a sure fire reason for success – an unquestionable truth. But…
Customer retention comes down to one simple thing: Having a good reason to stick around . In this presentation for the banking / finance industry…
Read the PostCreating loyal and motivated customers through brand and design strategy
For many companies web 2.0 was all about getting closer to the customers: Democratizing the brand, listening, participating, investing in being more responsive and in…
Mobile is at the forefront of rethinking communication . But in order to understand its potential we need to look beyond the SMS’s, the appvertising…
Basic marketing economics teaches us that the best way to make sure not to make any money is to create a product that is identical…
Read the PostImportance of brand in the digital media environment
Are we stuck? Or are we just at an interim stage in the evolutionary cycle, waiting for the next step to shift the landscape again?…
What are the myths concerning digital / online strategy, and how are they affecting our ability to innovate? I picked out seven of them as…
It’s always good to have a recommended read at hand. Having this question (recommended reads) asked regularly I’ve updated my list and wanted to present…
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In an interesting panel at the Webdagene conference last week, one of the panelists, Erik Hafner Rønjum, wanted a discussion in regards to what “mobile”…
At the Picnic Conference back in 2008 Charles Leadbeater presented, as a part of his talk, five guidelines for collaboration. I gently copied them and…
Why should we trust a media brand more than a “regular” consumer brand? When introducing the idea of media collaborating with brands in creating valuable…
Read the PostAre media brands more trustworthy than “regular” brands?
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Technology itself is just a black box and can exist as something uninteresting and unused for years . But it is the articulation of that…
As has been said many times before: Our language limits our perspective and our ideas, by framing our conversations and discussions. And we are, as…
Time is an unstoppable force . And with it the mechanics and dynamics of cultures, societies and technology form a self-repeating pattern where new stuff…
Should clients have 100% veto power over designers and creative’s art direction and design? Firstly they are paying for it, and secondly their product and…
The way brands and agencies have combined new technology with their sales, marketing and design strategies, give the impression that technology is outgrowing the creative…
The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as…
The third and final part of an article on creativity, design and identity was published last week on popsop.com. This last installment discusses the amount…
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Are we challenging the status quo just to settle for an updated version? Is this even a time for status quo? One of my personal…
I’m not a big fan of the term Social Media . It might be that it translates poorly into Norwegian, the fact that it sounds…
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
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If creativity and design is the process of exploring and articulating the product, then what is the product? This is the second installment from a…
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In research just made public by one of the major banks in Norway, businesses where asked why they were investing in an online presence. The…
The way we are making and selling design is becoming generic and confusing . One of the challenges is that design, as creativity, is described…
Read the PostDesigning identities part 1 – creativity and design
