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It becomes increasingly clear to companies that they have been running on this fundamental fuel that they have taken for granted, called customers. And as…
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Forget gameification, every company is fundamentally already a gaming company. This is how: According to Bernard Suits playing a game is by definition: «the voluntary…
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https://roaringwriters.org/overstatement Is the current model for understanding customers broken? Is the level of authenticity, immediacy and continuity needed today outside the scope of these old tools…
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Is being «customer centric» a well intentioned management decision, or is it the DNA of a company? Is it a reflection of what you want…
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Recent developments in the architecture of markets could end up putting companies in a situation they haven’t trained for: Having to compete for customers, not against competitors . Will…
Hypothesis: The industrial revolution took customers hostage to a world of poor, expensive and needless products. (As companies forgot their talented employees and valuable customers,…
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As an example of value chain disruption; what might your car look like in 2020? Using the example of the car industry to demonstrate how…
Disruption doesn’t come out of nowhere and suddenly hits you in the gut. There are obvious signals we can recognize that either tell us to…
Companies aren’t disrupted, components in the value chain are. Disruption is either the consequence of new technology, business models or changes in customers demand patterns . Teams need a…
The Jobs-to-be-done approach is a very simple, yet hard approach for getting to the root customer insight in order to improve your products. With the approach we…
Our next ideas aren’t necessarily right in front of us linearly adding to existing or new ideas. I’ve collected eight articles and videos that have…
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Attending a customer event for the marketing management solutions company CapitalID (capitalid.nl) I was asked to share my ideas in regard to the future of…
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Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
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Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. Failing to see the…
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The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…
Customers are becoming an increasingly important strategic asset for companies (1). This complicates things; because managerial theory and practice have told companies for decades to keep…
New technology invites companies to create, accommodate and capitalize on changes in customer behavior – through new revenue streams or increased customer life time value…
Digitizing every customer interaction introduces troves of sparkling new opportunties for companies. Don’t just carbon copy the old customer relationship thinking – go to town…
IT, in all its glory, has grown into an over-sized juggernaut. Its increasing complexity and lack of agility is slowing down corporations to the rate…
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What is the digital economy, digitization and digital transformation? In her article The Age of Distributed Capitalism (2010) Shoshana Zuboff argues that the next chapter of capitalism…
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At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their…
In his article on the future chapter of capitalism Steve Denning articulates several important implications as we move from shareholder to customer driven companies. He…
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