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Permanence or permanent presence – having a strategy that enables the brand to connect and generate something meaningful 365 days a year (as referenced in…
Read the PostYou probably don’t work in advertising (part 2)
Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…
People who understand digital get how it has changed how they think about the role and reach of communication. It is a deep and structural…
Read the PostThinking doesn’t start with digital, but digital has changed how we think … (part 1)
The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…
Brand strategy is changing: From creating a unique story around a generic experience to designing a unique experience that tells its own story. In a…
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Do we fail to see the extent of what communication is / has become? Here are 10 projects that should / hopefully would change /…
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According to Microsoft people have moved on, they have explored and adopted online communication / connected technologies to such a degree that they are almost…
The following is a video of my presentation Measuring our way to future success at the Digital Marketing in 1 day conference in Bussum, the…
In a new presentation (soon to be published) I argue that we are only seeing 20% of our online potential (we are at the light…
Do we build brands based on quantitative or qualitative measures? Are we in the business of spending more time with people or making the time…
What we have done up till now is limit our thinking of what online can do based on a narrow view of what marketing can…
Are our blinders keeping us from seeing new opportunities, and / or following our customers as they move on online? How are we measuring online…
This is the video of my Outside – the future is not in front of us presentation at Idejax in Zagreb in May. (Many thanks…
Working on a theme for a new slideshow I found that the questions I end with on the final slide of my last presentation, Outside…
Has thinking been given the back row seat on the issue of creative thinking? Creativity has to do with originality; imagining something new. So why…
“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem…
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What makes a great planner? This is a personal compilation from the last few years of thinking about thinking. 1. We are not explorers, we…
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I’ve posted the videos from my talk Outside – the future is not in front of us at idejax. 1. Nokia X Burton Push snowboarding…
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The following text is the manuscript for the condensed version of my presentation Outside – the future is not in front of us. Which I…
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With all this wonderful technology we should be seeing the media industry flourishing in new formats and ideas. But are we? Did the Internet do…
We often talk about the future as something linear, directly in front of us. We are giving ourselves the impression that we are operating within…
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How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 3: new business models )
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 2: digital services)
