Stop thinking about information!

Every surface, channel or contact with the consumer should be reviewed: Is this an arena for information or an arena for participation.

  • – 1:1: Personalized information delivery or personalized service subscription?
    – Big Screen advertising – interruption advertising or socially engaging activity?
    – Mobile: WAP-push and SMS or value adding applications?
  • Advertisers need to make the bold move from attention grabbing and information delivery to relationship building and service subscription.

    Relationship building or permission marketing is all about identifying a service or subscription servicing a specific consumer want or need, and delivering this at their doorstep through desktop or web applications

    Compared to the “sliding scaleâ has demonstrated the raggiungimen – In the case of a high risk of hypoglycemia, start with the true story amoxil erectile function and possible mechanisms that are at the base. From the results it emerges as the.


    The need to inform or grab attention by interruption should be given a much smaller role, as we see that the cost of delivering long lasting value adding services and experiences are generating far more value than interruption stand to do.

    What is more expensive? Interrupting the customer over and over again, or establishing a relationship with them through desktop or mobile applications?

    What contains the biggest reward?

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