Louis Vuitton ads to the mobile experience by creating three audio guides for walkers strolling through the cities of Bejing, Hong Kong or Shanghai.
I like the fact that they let technology be technology and focused on the experience not the possibilities through advanced geo targeting etc
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. Keeping it simple and focused, and putting the narratives in control
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Visit: Louis Vuitton Soundwalk
From the mobile blog m-trends:
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“The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.”
Shu Qi and Joan Chen are icons?