Three Quotes for The New Marketing Model

Writing a short review of my presentation in Norwegian I decided to use three quotes in order to define The New Marketing Model:

    Because the purpose of business is to create a customer the business enterprise has two, and only two, basic functions: Marketing and Innovation

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    Peter Drucker

    ”We are not in the business of supporting a media industry, we are in the business of connecting with our customers”
    Trevor Edwards, Vice President, Global Brand & Cateogry Management NIKE, October 2007

    Revolutions are impossible to make sense of whilst they are underway and they are impossible to predict before they finish.”
    Anthony Mayfield, iCrossing

Illustration found under Creative Commons on Flickr, by Alberto + Cerriteno.

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