Writing a short review of my presentation in Norwegian I decided to use three quotes in order to define The New Marketing Model:
- Because the purpose of business is to create a customer the business enterprise has two, and only two, basic functions: Marketing and Innovation.
– Peter Drucker
”We are not in the business of supporting a media industry, we are in the business of connecting with our customers”
– Trevor Edwards, Vice President, Global Brand & Cateogry Management NIKE, October 2007
”Revolutions are impossible to make sense of whilst they are underway and they are impossible to predict before they finish.”
– Anthony Mayfield, iCrossing