Picking up two interesting articles from the Social Computing Magazine. Both reference interesting research done by both McKinsey and Gartner proposing that:
- 1. Companies that are deriving business value from Web 2.0 tools are now shifting from using them experimentally to adopting them as part of a broader business practice.
2. Organizations should not try to avoid Web 2.0 applications based on social participation.
3. Simply implementing existing Web 2.0 like blogs, wikis within the firewall (i.e. within an Enterprise environment) and calling that organization as Enterprise 2.0 is nearsighted and that organization will be left behind in this new collaborative and globalized world.
Both articles seem to fit nicely into what has been said lately (and for a long time), that the future is participatory (yeah thats a revelation :o), and that it can’t just be slapped on top of an old business model. The company has to change in order to meet the new world, tools in themselves can’t save you.
And it’s always a nice argument when it comes from such prominent sources as McKinsey and Gartner.