Getting your online experiences of on a flying start isn’t only about first impressions or low thresholds. It’s also about creating great anticipation.
Neuroscientist have discovered that anticipation grants you more than an eager and dedicated participant. Great anticipation also makes sure that the experience makes a stronger impact on memory.
It could lead to a discussion on if a great start, building anticipation, is more important than making the participant engage with the solution for x amounts of minutes… (link)
Quoted from the much recommended book Neuromarkting by Renvoisé & Morin.
- “Neuroscientists have recently discovered that there might be something else affecting our level of attention for specific events: it is simply the degree to which those events trigger one of the greatest forms of pleasure to our brains – anticipation. Indeed, when we anticipate, we actually produce more dopamine in an area called “the reward center” located in the old brain. The change of dopamine, a neurotransmitter, will raise attention because it produces a natural high to our brain and improves our ability to retain and recall specific details of our experience.”