A much recommended talk by Peter Hirshberg on TV and the Web.
From the TED.com website:
In this absorbing look at emerging media and tech history, Peter Hirshberg shares some crucial lessons from Silicon Valley and explains why the web is so much more than “better TV.”
I personally love this quote from Marshal McLuhan:
- The medium does things to the people and their always completely unaware of that. They don’t really notice the new medium that is wrapping them up, they’re thinking of the old medium because the old medium is always the content of the new medium, as movies tend to be the content of TV and as books used to be, novels used to be, the contents of movies
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. So every time a new medium arrives the old medium is the content and it is highly observable, highly noticeable
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. But the real roughing up and massaging is done by the new medium, and it is ignored.