Customer Centricity

The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea.

– Shoshana Zuboff, Creating Value in the Age of Distributed Capitalism, McKinsey
– Niraj Dawar – When Marketing is Strategy, HBR
– The Economist Intelligence Unit and SAS Institute, Voice of the Customer. Whose job is it, anyway?

Link PDF: Customer Centricity

Customer Centricity_HT_2014

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