I don’t know if this is “predictably irrational” or just a lovely lesson to agencies and marketers. The complex mind of our participants are both highly colored by the impression they inherent from our messages, at the same time as we are in no control of how they adopt and put them into context.
Two brilliant videos on youth, mobile, brands and the internet. from mobileyouth.org.
The second video gives a good impression of the gap between our agency/marketer lingo and consciousness contrary to customers, who care about their service, but have a lot of other stuff to use their limited attention on.