About

For the last fifteen years I have assisted companies and organizations in their job to understand digital.

You can find me on Linkedin: no.linkedin.com/in/helgetenno/en

– How digital changes the habits, behaviors and demands of their customers – and which opportunities this creates; new income streams, new mechanisms for loyalty and how to turn non-customers into new customers.

The two major barriers companies face is 19th century management practices and limiting their thinking to the current – and contracting – idea of belonging to and industry.

At the same time, customers, who hold the/a key to future business opportunities, are still only paid lip service by organizations. Classic terminology such as advertising, design and customer relationship management have been inflated with new terms like user experience and customer experience – but all of them still only do one thing: keep customers on the outside.

I have concentrated on understanding the customer. And bringing this insight into the company, to help them make fewer and more concentrated choices on where to invest and how to build the strongest, most valuable relationships.

The change isn’t digital – its societal. It affects corporate culture, management, business ideas and customer outcomes. Companies need to fuel their conversations and enforce limitation with customer and technology insight.

Every change I have come by can be tracked back to the same fundamental force – the change in the customer’s demand pattern.
In my experience a company’s ability to accommodate its future customers is given by its capacity to: 1. Understand itself as part of something larger than its own industry and 2. Prioritize emerging customer demand.

And this is my job:
I help companies and organisations understand the emerging customer dynamics in the context of technology and their business. Assisting in the design of customer activated strategies and solutions.

4 Comments

  1. […] Helge Tennø taps into the underlying reasons why iPhone apps are so engaging: People give their attention to the mobile in small moments of boredom. They are trying/hoping to fill a void with something of value. Mobile ads in this context can be mind fodder, something to spend time with for short moment. But that doesn’t mean advertising should stop there. We should strive to create worthwhile value, stuff you subscribe to, context for the brand – real value. […]

  2. […] foi criada pelo planner norueguês Helge Tennø, que é da agência Screenplay, e que postou em seu blog há poucos dias atrás (blog esse que tem […]

  3. […] Tom Himpe has an interesting presentation (which Paul has also since spotted in a followup post) highlighting the ‘evolution within marketing from message-centric (trying to flog average products & services through flashy and entertaining messages) to product-centric (trying to actually improve products & services, and make them more remarkable, interesting, beautiful or valuable)’ (Hattip to Helge Tennø.) […]

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