People don’t know what they want

Malcolm Gladwell in this presentation on PopTech! talks of people shifting their preferences from sophisticated to conservative alternatives when forced to describe something they haven’t got the tools or vocabulary to describe

continued efficacy and safety as well as patient and partner little blue pill treatments that have been thoroughly tested in.



At the same time, this research commented on Neuroanthropolgy, shows that people which culturally don’t have the vocabulary to discern blue from green also have trouble recalling witch of the colours they just saw