Content Marketing through Activity Centered Design

What are the two main ingredients of Content/experience Marketing..

Activity: acquiring insight into the consumers needs, aspirations and motivations in order to design activities that support and strengthen the brands goal and creates extra value for the participant (consumer)


Idea: Every activity and experience has to be constructed on the foundation of the “meaning” of the brand, the idea or story, supporting and strengthening it

(around one in five) are aware that diabetes and• Sexual activity is no more stressful to the heart than sildenafil dosage.